KPIs by industry and role
38 guides to the measures that matter for a type of business or a job. Each lists the standard KPIs with a plain definition, links to the formula and SQL where there is one, the questions to ask your data, and the measurement mistakes to avoid. No benchmark values: good numbers depend on your business.
By industry
- KPIs for Restaurants
- KPIs for Hotels
- KPIs for E-commerce Stores
- KPIs for Retail Stores
- KPIs for SaaS Companies
- KPIs for Marketing Agencies
- KPIs for Manufacturers
- KPIs for Construction Firms
- KPIs for Healthcare Clinics
- KPIs for Dental Practices
- KPIs for Law Firms
- KPIs for Accounting Firms
- KPIs for Real Estate Agencies
- KPIs for Property Managers
- KPIs for Freight and Logistics Companies
- KPIs for Gyms and Fitness Studios
- KPIs for Salons and Spas
- KPIs for Car Dealerships
- KPIs for Insurance Agencies and Brokers
- KPIs for Staffing and Recruitment Agencies
- KPIs for Farms and Agriculture Businesses
- KPIs for Subscription Box Businesses
- KPIs for Mobile App Businesses
- KPIs for Online Marketplaces
- KPIs for Consulting Firms
- KPIs for Call Centres and Contact Centres
- KPIs for Field Service Companies
- KPIs for Warehouses and Fulfilment Centres
- KPIs for Training Providers and Schools
- KPIs for Nonprofits and Charities
By role
Each KPI links to the metrics library where one exists, and the SQL patterns show the query techniques behind them.