What is KPI?

A KPI is a measurable value that shows how well you are achieving an important business goal.

KPI explained

A metric becomes a KPI when it is tied to an objective and a target: 'monthly recurring revenue' is a metric, 'reach a given MRR by the end of the year' makes it a KPI.

Good KPIs have a clear definition, an owner and a data source people agree on. Too many KPIs dilute attention; a handful per team is easier to act on.

Example

A support team's KPIs might be first response time, resolution time and customer satisfaction, each with a target and a named owner.

How it differs from similar terms

A metric is any measurement; a KPI is a metric chosen to track a goal.

Frequently asked questions

What is KPI?
A KPI is a measurable value that shows how well you are achieving an important business goal.
Can you give an example of KPI?
A support team's KPIs might be first response time, resolution time and customer satisfaction, each with a target and a named owner.
How is KPI different from similar terms?
A metric is any measurement; a KPI is a metric chosen to track a goal.